Thirty-six years after the release of the legendary perfume Anais Anais by Cacharel, the brand offers a new gourmet and colourful version.
New campaign for a new version
With this new version, the Cacharel house hopes to reach the daughters of those who wore “Anaïs Anaïs” in the late 1970s and early 1980s. Therefore, a new generation is as passionate as it is romantic and independent.

For the advertising campaign, the brand called on the young photographer and director Olivia Bee, who chose seven young girls aged 16 to 23 to embody the fragrance.

“Creating this campaign was a real honor. Cacharel is a brand with a long history and Anaïs Anaïs is the symbol of the discovery of one’s own femininity. This perfume is synonymous with joy and lightness, discovery and fulfillment”, says Olivia Bee.