Increasingly vital, this trend is now all the rage…

A growing trend
In the 80s, Brooke Shield already wore hers without complex, just like Cara Delevingne, imitated by hundreds of teenage girls who wanted to look like her.
The trend had already reached the United Kingdom last year with the Scouse Brow fashion – an excessively reworked eyebrow – but it was not until 2014 that French women adopted it and decided to no longer pluck their eyebrows.

Dedicated products
The offer is now impressive: kits and palettes have become the new must-haves for vanities, and the services to learn how to tame your brow bone are multiplying with eyebrow bars (Benefit, l’Atelier du source).
It should also be noted that in beauty, the three best-selling products between January and May 2014 are none other than Dior Sourcil Poudre, Chanel Le Crayon Sourcils and Sisley Phyto Sourcil Perfect…